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  Media

To arrange for a media appearance, please send an email to media@iodiet.com.

3-minute interview featuring Cathy Wong being interviewed by Terri Trespicio, senior editor of Body+Soul.

As every dieter knows, quick-fix weight loss solutions are usually difficult, often leave you feeling terrible, and almost never result in long term solutions. Naturopathic doctor and nutritionist Cathy Wong knows this firsthand. Not only has she helped hundreds of clients get healthy and lose weight, she overcame her own battle with obesity after discovering—at the age of 24—that she had borderline high cholesterol. As she started a liver-cleansing diet, her energy came back, her cholesterol and weight went down, and she “felt like [she] was waking up again.”

After years of training, experience, and advice as the Alternative Medicine editor at About.com, Cathy has put her vast nutritional expertise into THE INSIDE-OUT DIET: 4 Weeks to Natural Weight Loss, Total Body Health, and Radiance (Wiley, August 2007, $24.95/Cloth, ISBN: 978-0-471-79211-6), a holistic plan towards a healthier, more energetic lifestyle.

Key Points of Interest

   


Calorie cutting is not enough when it comes to weight loss—and it’s a major reason why diets fail us again and again.

An overburdened liver is the root cause of cravings, dieting plateaus, digestive issues, a sluggish metabolism, and even mood swings and energy loss. The right diet—clean, liver-supporting foods, herbs, and spices, can address all of these issues and help you lose weight permanently.

Detox has gotten a bad name because it calls to mind fasting and other extreme forms of dieting that are controversial at best, dangerous at worst. This is a different kind of detox—one that Cathy uses as a safe complement to healthy eating. The goal is not to purge the body, but to help the body shed the weight it no longer needs. In this sense, detox is the means, not an ends in itself.

Toxins get into our diets in ways most people don’t realize, and stored in our fat. Rapid weight loss causes the release of those toxins too quickly, which can be dangerous. Find out how they disrupt hormonal balance in the body, how to release toxins safely—and how avoid them altogether.

 



 
 

What sets The Inside-Out Diet apart from the competition

Take a look at the shelves of dieting books and you’ll come across trendy diets, short-term “fat blast” plans, and programs based on a restrictive regimen of single food groups, many of which require users to drastically reduce or even permanently remove certain foods or food types from their diets.

Detox diets, which have gotten a bad name, conjure images of extreme diets, fasting, or other hard-core methods that may have negative effects on the body’s natural balance. The rest of the advice seem to sing the same old song: Eat less, exercise more. Unfortunately, this is not enough.

Cathy's 10 years of experience as a naturopathic doctor, nutritionist, and acupuncturist have taught her that when it comes to losing weight, cutting calories simply doesn’t work. Her approach is unlike any other weight loss program. In fact, the whole premise of this plan may come as a surprise to some, as it centers on the role the liver plays in helping the body eliminate excess weight. This approach is fresh, interesting, and inspiring—rather than tell people what not to eat, drink, or do, it empowers them to lose weight and stay healthy in a way they can enjoy.

As an experienced naturopathic doctor and nutritionist and the writer/editor of the Alternative Medicine section of About.com, Cathy has an established audience of regular readers, patients, and clients—many of whose lives have been transformed after years of frustration and failed attempts at weight loss.

Not only does it get rid of stubborn excess weight, many people experience improvements in other aspects of their health. When she posted information about her detox diet plan on About.com, that article became, almost overnight, one of the most popular on the site, and has remained so for the past three years. Her weekly newsletter has become enormously popular.

All of this tells her that readers are hungry for information on how to live healthier lives without dieting, without giving up foods or undergoing harsh detox diets with mixed results. And this is precisely what The Inside-Out Diet has to offer.

The Inside-Out Diet: Story Ideas

   


Five days to a lighter, more energized you, or Cut cravings in five days flat
This plan would take readers through the first week of The Inside-Out Diet, giving them a preview/taste of how it works. In just five days, you can begin to feel the effects of cleaner eating, including increased energy, better digestion, reduced cravings. Will include recipes by celebrity chef Sabra Ricci.



 
   


Probiotic foods: What they are and how they can help you feel better—and lose weight
Cathy Wong gives an overview of how probiotic foods and supplements work, the benefits for better digestion as well as weight loss, which foods to try, how to use/prepare, and what to look out for when using supplements.



 
   


Ditch-Your-Diet Weekend: Cathy Wong on how to use “flex days” to stay healthy—and happy
Cathy is no fan of drastic, extreme, or otherwise unpleasant diets. While healthy eating does require consistency, one way to be able to stick to it is to take a few days off now and then—with limits. They’re the key to The Inside-Out Diet and can help you keep your eating under control for the long term. (Consists of 6-point plan/tips for flex-time dieting).



 
   


Dieting Dangers: Cathy Wong on why rapid weight loss is never worth it

Losing weight fast throws a wrench into your weight loss by causing metabolic slowdown and releasing chemicals that scream "STOP" to your body. This in turn can promote the formation of gallstones and liver disease. In an age of extreme makeovers and instant fixes, it’s hard to accept that changing your lifestyle and making long-term adjustments can take some time. Cathy shares with readers how to lose two pounds a week—and keep it off.



 
   


Herbal and dietary supplements—good or bad? Cathy Wong’s guidelines for weight loss.
Some herbs and dietary supplements can be beneficial during weight loss, but others can hinder weight loss or may even cause unwanted harmful side effects. Get the scoop on 25 popular herbs and supplements, including why they are used, whether they work, side effects and safety concerns, and which to avoid.



 
   


Mind/body approach to weight loss: How stress may be getting in the way
Weight loss plan will fall short unless mind is calm and cleansed. Chronic stress can make you feel sluggish and tired. It can activate hormones (e.g. cortisol) that can cause cravings and sabotage your weight loss plan. Mind/body techniques can help you control cortisol levels (reducing abdominal fat and cravings), get your mind off food, and detox your mind.



 
   


Steep your way to weight loss: Cleansing Lemon Tea recipe by Cathy Wong

This easy-to-make tea is designed to help you lose weight by helping your liver detoxify. Lemon peel contains a phytochemical called d-limonene, which gives lemons and other citrus fruit their lemon orange fragrance. D-limonene aids the liver in neutralizing toxins and is being explored as a treatment to dissolve gallstones. Cinnamon protects the liver from excess fat by increasing antioxidants and restoring glutathione.



 
   


Cathy Wong’s take on tea for better health and weight loss
Cathy gives the lowdown on what tea is best for weight loss, energy, and other health benefits: Green tea, black tea, rooibos (known to improve liver detox and decrease fat in the liver), and cleansing teas you can make yourself.



 
   


Detox your shopping list

Naturopathic doctor Cathy Wong helps you stock your fridge with cleaner foods, as well as spices, teas, and all you need to start living healthier and getting leaner, starting now.